A growing number of websites, with names like CareCentral and Lotsa Helping Hands, are catering to such families. “It is the fastest-growing segment of our business,” says Jay Drayer, CEO of CareFlash, based in Austin, Texas, which services families with many types of health issues.
Like mainstream social-networking services, these sites make it possible for a caregiver to communicate with many people at once. Most allow families to post messages, blogs and photographs—and receive feedback from a supportive community. The services typically promise privacy and notify members when new information is added.
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