Theater owners to the FDA: Don't mess with our popcorn.The nation's cinema operators are fuming about proposed federal rules that could require them to disclose the calories in their concession food — including popcorn, a highly profitable item for theater chains.
Regulators could issue final rules as early as Wednesday that would force movie theaters to post calorie counts for popcorn, pretzels, hot dogs and other prepared foods sold in their cinemas. Packaged foods such as candy already carry nutritional information.
A provision in the federal healthcare law stipulates that restaurant chains with at least 20 U.S. locations must provide the calorie content of menu items. Last summer, the Food and Drug Administration indicated that it intended to apply the provision not only to restaurants but also to grocery stores and concession stands, including those at theaters.
Alarmed at the prospect, representatives of the National Assn. of Theatre Owners have been lobbying the FDA and congressional staff members in recent weeks to exempt theaters from the nutritional labeling requirement.
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