Tuesday, May 29, 2012

Hospice being marketed as a cost-cutter for hospitals, USAToday, #nurseup #nursefriendly #hospice #eolchat

NurseFriendly posted an update 1 minute ago

Hospice being marketed as a cost-cutter for hospitals, USAToday, #nurseup #nursefriendly #hospice #eolchat:”By Kelly Kennedy, USA TODAY:”Hospice marketers, exploring possibilities for new revenue to help continue the industry’s remarkable growth, are looking to exploit a provision in the 2010 health care law by persuading hospitals to send Medicare patients into end-of-life hospice care instead of readmitting them to the hospital.
Such a move, the hospice marketers say, will enable hospitals to avoid paying the Medicare penalties required by the new law when hospitals discharge patients and then have to readmit them within 30 days: Instead of readmitting the patients, hospitals should send them to hospice care, which also is covered by Medicare, according to a USA TODAY analysis of marketing materials.
Patients with severe heart problems and pneumonia tend to decline quickly and often move in and out of hospitals, said hospice marketing specialist Rich Chesney, who proposed the idea.”

http://www.usatoday.com/money/industries/health/story/2012-06-11/hospice-marketing-Medicare/55120284/1

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