Monday, April 11, 2011

McDonald's Medicine: Too Impatient to Wait for Care, Time

Doctor asks, "Why did you come to the ER today?"

This question — emphasizing today is common practice in emergency departments — helps us figure out how urgent a patient's illness might be. But it's a loaded question. Rephrased, it could easily mean, "Do you really believe you are seriously ill, or is it just that you couldn't wait to see a regular doctor?"

Behind the sanctimony is a cliché: McDonald's medicine. Spend time in a busy ER and you'll hear a recurrent theme among the harried staff: patients in the U.S. want their health care like they want their food — served up speedily and made "your way." According to the conventional wisdom among medical professionals, overcrowding in the ER is exacerbated by America's culture of instant gratification. (See Healthland's 5 rules for good health in 2011.)

Click on the "via" link for the rest of the article.

With the high value we put on Instant Gratification, have to say they have a point here.


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