Wednesday, January 12, 2011

OrganizedWisdom Finds Free Experts Make for SEO Success - NYTimes.com

With Demand Media currently planning a high-profile IPO and issues being raised about the impact of “content farms” on search results, there is a lot of attention being paid to the question of content aggregation and its effect on the web. OrganizedWisdom Health, a health-resource service, now believes it’s better — and more profitable — to organize free content rather than pay for low-wage material.

The New York-based startup has spent most of the past four years building up an index of “wisdom cards:” topical health entries that were written by contributors for a small fee. At any given moment, OrganizedWisdom contracted with 100 writers, who covered a wide array of medical topics. But exactly one year ago, the company dropped the paid-content route and embraced a free expert model. So where does the content come from? The startup keeps track of some 5,000 doctors and health experts who use social media, and collects their contributions into wisdom cards.

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