Showing posts with label Tips For Dealing With The Media. Show all posts
Showing posts with label Tips For Dealing With The Media. Show all posts

Wednesday, March 16, 2011

Lights, Camera, Action! by Donna Cardillo, RN, MA, Cardillo & Associates

Lights, Camera, Action!
by Donna Cardillo, RN, MA

I always get excited when I see or hear a nurse on television or radio. It’s probably because we’re hardly ever there! But it’s also because TV and radio appearances offer nurses the opportunity to show the world how bright, articulate, and knowledgeable we are. And while it’s a scary prospect to be on TV or radio — especially the first time —learning the basics and getting a little experience goes a long way to becoming comfortable in front of the camera or microphone. Here are some tips and advice.

Do your homework: Watch or listen to the program ahead of time to become familiar with the format and the host’s style. It’s also helpful to watch and listen to other guests to see how they answer questions. Talk to the host, producer, or studio assistant beforehand when possible. Ask if the program will be taped or broadcast live and how much time you’ll be on camera. Find out what questions you’ll be asked and who else will be a guest on the show or part of the panel, if applicable. While some talk shows have a discussion format, most news shows have a more structured, prearranged format.

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