Facebook advertising: Facebook prepares to cash in on users' data - chicagotribune.com

By Jessica Guynn

Los Angeles Times Staff Writer

April 17, 2011

la-fi-facebook-ads-20110417

Reporting from Palo Alto—

Julee Morrison has been obsessed with Bon Jovi since she was a teenager.

So when paid ads for fan sites started popping up on the 41-year-old Salt Lake City blogger's Facebook page, she was thrilled. She described herself as a "clicking fool," perusing videos and photos of the New Jersey rockers.

Then it dawned on Morrison why all those Bon Jovi ads appeared every time she logged on to the social networking site.

"Facebook is reading my profile, my interests, the people and pages I am 'friends' with, and targeting me," Morrison said. "It's brilliant social media but it's absolutely creepy."

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Nursing and Social Networking - Think Twice About What You Write

With the ever-growing popularity of social-networking sites such as Facebook and Twitter, the lines become less clear between what is public and what could potentially be a violation of patient privacy.

With social networking becoming an integral part of our daily lives, the boundaries between social conduct and professional misconduct are becoming increasingly difficult to navigate.

 

This social connection between patient and healthcare provider can open a myriad of breaches of patient privacy.

 

Pictures of patients posting comments regarding care provided, or even a simple “don’t forget to take your medicine” to a patient on a social media network, could be a violation of patient privacy and conflict with HIPAA rules and regulations.

 

HIPAA, (the law that protects us all against unauthorized disclosure of protected health information) can result in fines up to $250,000 and/or imprisonment. The discovery of a “nurse-patient” relationship via Facebook or other social-network could be considered a violation of protected patient or health information.

 

In June of this year, Tri-City Medical Center in Oceanside CA fired five nurses for allegedly discussing patient cases on Facebook. 

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Hospitals should not ban access to social media

by Howard Luks, MD

“Instead of focusing on treating him, an employee said, St. Mary nurses and other hospital staff did the unthinkable: They snapped photos of the dying man and posted them on Facebook.”

What can you say about an article like this? I bet there is not a single physician or nurse who are not reasonably conversant about the basic tenets of the health care privacy laws under which they practice.

Stupid is as stupid does. Perhaps more appropriately, stupidity is demonstrated by the actions of the one — or in the case, the many.

It still amazes me that people do not realize what the implication of hitting the “Enter” or “Post” or “Like” button is in our connected global society. In the health care space it is obvious that there are still a handful of doctors, nurses, orderlies, and ancillary providers who still don’t get it.

But what should an institution’s policy be? Ban access on the network? Perhaps naive, but my answer to that is a resounding no. Most people still have smart phones with WiFi or 3G access and can just as easily post to Facebook or Twitter and I doubt that the hospital’s liability is diminished.

Hospitals need to embrace social media, develop a comprehensive social media engagement policy, educate their staff, set acceptable parameters, track or monitor usage, remain vigilant and continue with the education process in perpetuity as social media is fluid and evolving and changing everyday.

Education, clarity, transparency and engagement is the key.  Not banning access.

Howard Luks is an orthopedic surgeon who blogs at The Orthopedic Posterous.

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