Nursefriendly.com: Facebook and Healthcare

Showing posts with label Facebook and Healthcare. Show all posts

Monday, March 21, 2011

Hospitals Missing Opportunities on Facebook: Results of First Ever Study on How Hospitals Use Facebook - MarketWatch

A new nationwide study by Verasoni AhHa! and Simon Associates Management Consultants of how hospitals across the United States use Facebook suggests that hospitals are not using Facebook to its capacity to engage patients, build healthcare communities or develop their hospital brands.

Only a few hospitals across the United States are utilizing social media to connect with patients, improve the health status of the community and extend their brand, and these hospitals are doing it very well. The majority is not, the study indicates. "It appears that hospitals either have yet to grasp the role of Facebook with respect to connecting with patients, or have not yet invested in the medium to be able to use it as a viable marketing communications and healthcare or community development tool," said Dr. Andrea Simon, President of Simon Associates Management Consultants and co-author of this study.

The study looks at various types of relevant Facebook activities and tactics for 120 hospitals of various sizes and affiliations across the United States. The study includes an analysis of the size of network, frequency and types of posts, and the use of the integration tools available on Facebook, among other measures. "While the numbers clearly indicate that patients are on Facebook, it is the job of hospitals to find them, and engage them in a meaningful way. And, just because a hospital is on Facebook doesn't mean that they are building a meaningful Facebook experience for both the hospital and the patient," said Abe Kasbo, CEO of Verasoni Worldwide, co-author of the study.

via marketwatch.com

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Monday, March 14, 2011

amednews: Social media the latest tool for health care fraud investigators :: Feb. 28, 2011 ... American Medical News

As social media sites have grown more popular, so has their use by insurance companies that want to know more about the people they insure.

Disability, medical liability and workers' compensation insurers now regularly use Facebook and Twitter to investigate potential fraud, experts say.

See related content

And health insurers are using online profiling during the underwriting process. That includes looking at Facebook and Twitter posts or geolocation services such as Foursquare to see where current or prospective members go and what they do, said Owen Tripp, co-founder and chief operating officer of Reputation.com, a Redwood City, Calif.-based firm that helps people and companies monitor and manage their online profiles.

"Insurance companies and representatives of insurance companies are using social media to get an edge on their competition in understanding the risk profile of the insured," he said.

via ama-assn.org

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Sunday, March 13, 2011

Hospital confronts social media uprising over care of dying baby - The Globe and Mail

One of Canada’s most prestigious medical institutions has made the bold decision to go public with details of a highly emotional tug-of-war over a dying infant in an attempt to defend itself against a slew of threats, condemnations and criticisms playing out in social media.

The case highlights how the emerging influence of viral videos, online campaigns and social networks can quickly damage an organization and force even the most staid institutions to change their communications strategies.

More related to this story

Ontario hospital threatened over plan to take baby off life support

Praying that Baby Kaylee is comforted, not filmed

Two provinces moving on follow-up care for MS liberation therapy

via theglobeandmail.com

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Saturday, March 5, 2011

Patients use Facebook, Twitter, to get health information – The Chart - CNN.com Blogs

More and more patients are turning to social networks such Twitter and Facebook for health information, according to a survey by the National Research Corporation.

In the survey of nearly 23,000 people in the United States, 41% said they use social media as a source of health care information. For nearly all of them – 94% - Facebook was their site of choice, with YouTube coming in a distant second at 32%. Eighteen percent of the respondents said they turned to MySpace or Twitter for health information.

One in four respondents said what they learned on these sites was “very likely” or “likely” to impact their future health decisions.

via thechart.blogs.cnn.com

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Monday, February 28, 2011

Social Networking - Finding Good Healthcare Information on Social Networking sites

Social networking can help you learn plenty about all aspects of your health care, from prevention, through symptoms and diagnosis, treatment options and disease management.

Social networking is exactly what it sounds like: conversations with others on a casual or social basis. Offline (not on the web) it would be like having lunch with a group of friends, chatting in the coffee shop or even going to a party. Online, through the web, it's a way of carrying on conversations with people you know and people you don't know, but with whom you have mutual interests.

Whereas blogs, wikis and websites are one-way communications (they all talk TO you), social networking sites are for sharing in all directions.

If you've ever chatted through an instant message or participated in a forum or support board (like the one here at patient empowerment or at any of the About.com health websites), then you have already participated in social networking, perhaps without realizing it.

Now there are dozens of social networking websites, built simply to help people carry on conversations with each other. You've probably heard some of their names, MySpace, Facebook, Twitter, Plaxo, LinkedIn and many others.

via patients.about.com

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Social Media - How to Use Social Media to Choose a Doctor

We patients have only a few tools at our disposal to choose the right doctor for us. Most of those tools provide very cut and dried basics like licensing, board certification, even malpractice.
It has always been difficult to gain a glimpse into a doctor's attitudes or personality without meeting that doctor and getting to know him or her. Friends might tell us a doctor is "nice" - but smart patients know that doesn't mean a doctor is competent.
Along comes social media - Facebook, Twitter, YouTube, LinkedIn and other programs online that allow us to connect with other people - including doctors. Social media allows us to learn more about a doctor's personality and attitudes, his or her approach to their work and more.
With a little detective work, picking up clues here and there, smart patients use social medial to help them research and choose their doctors.
Some might tell you that you can get this kind of information from doctors' ratings sites. But I'm not a fan. They are too restricted, and are too often populated only by disgruntled patients. So give social media a try, hopefully to find more balance.

via patients.about.com

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Wednesday, February 23, 2011

Diabetes Social Networking Web Sites Vary in Quality: MedlinePlus

The quality of social networking sites for people with diabetes varies greatly, researchers say, with some providing useful medical information and emotional support, while others may simply be thinly veiled advertising sites.

Only half of the sites researchers from Children's Hospital Boston reviewed contained content that was in line with current diabetes science and clinical practice, the study found.

"This study was an attempt to rigorously review online social networking communities focused on diabetes, not Web sites and not bulletin board communities," said lead author Elissa Weitzman, an assistant professor at Harvard Medical School and the Children's Hospital Informatics Program in Boston.

"People are in these communities to address an overwhelming need for information and social communication. And, we found that a couple of sites consistently did better than others," she added.

Weitzman declined to name those sites, explaining the study was designed to evaluate the social networks overall, not to provide specific reviews. Also, some of the networks reviewed may not be active anymore.

The researchers reviewed the top 10 diabetes social networks, according to a Google search. They evaluated each one for the accuracy of its diabetes science; safety practices (Were sites monitored by moderators? Were conflicts of interest apparent? How was misinformation handled?); accessibility of privacy policies, and the ability to change privacy settings. They also looked at how advertising was identified, how member data was shared and what control members had over their data.

via nlm.nih.gov

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Friday, February 18, 2011

7 Best Practices For Hospitals and Social Media | Hospital Financial and Business News

Kevin Troutman is a partner at Fisher & Phillips LLP in Houston and serves as the chair of the firm's Healthcare Practice Group. Additionally, Mr. Troutman has more than 17 years experience in healthcare management positions, once serving as the senior HR manager for 22 hospitals in five states. Mr. Troutman outlined seven best practices for hospitals to consider regarding social media and hospital employees.
1. Update your policy to include social media. Roughly one-third of employers have enacted policies that address employees' use of social media sites, says Mr. Troutman. While this number is growing, employers still aren't catching on as quickly as expected, especially since sites such as Facebook or Twitter will never phase out but only evolve. "Hospitals need to address social media — they can't just proceed as though they don't exist," says Mr. Troutman. He said most hospitals already have strong confidentiality policies in place, but these need to be amended to include specific parameters for social media use.
2. Decide how much restriction employees will face while at work. Some hospitals have enacted prohibited social media policies for employees, while others have restricted their use all together. While this decision may vary from hospital-to-hospital depending on the work environment, Mr. Troutman shares some general advice. "Encourage employees to minimize the use of personal websites or personal activity while they are on work time. You have to recognize that, once in a while, employees will need to send a personal e-mail. But generally, the policy should be this: while at work, you do work. "
3. Train supervisors so they don't inadvertently create problems. In the ambiguous realm of friending, private messages and wall posts, supervisors need to anticipate potential problems regardless of their intention. For instance, a supervisor sending a friend request to a lower level employee could set up potential claims of fraternization, harassment, or — in extreme cases — stalking. Mr. Troutman shared an instance where a supervisor signed into a Facebook account under another username to look up an employee's social media activity, which could be considered defrauding the employee or invading his/her privacy.

via beckershospitalreview.com

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Sunday, January 9, 2011

Nursing students suspended for posting placenta picture on Facebook – - Macleans OnCampus

A group of nursing students at Johnson County Community College were kicked out of school for posing with a human placenta and posting the photos on Facebook. (It seems the esteemed “in-mirror club shot” for Facebook has effectively been replaced.) According to court documents, the students were visiting a medical centre with their class in November when they asked their teacher if they could take photos with a placenta. The teacher “implied consent” and the girls snapped away, posting the pictures on a least one Facebook page. A few hours later, an instructor requested that the photos be taken down, and the students were informed that they were being “dismissed.” They responded by filing suit against the school.

This story has gone viral south of the border, inciting heated debate about the freedom to post the miscellaneous online and the appropriateness of school sanctions for non-academic conduct. The issue is not foreign to us here in Canada, as the University of Calgary is currently battling a case concerning its punishment of two students for content they posted on Facebook. The rhetoric is usually the same; either “give me freedom and stay off my page” or “privacy is dead, so act responsibly.”

via oncampus.macleans.ca

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Thursday, January 6, 2011

Judge orders reinstatement for student who posted placenta photo to Facebook - KansasCity.com

A federal judge today ordered Johnson County Community College to reinstate a nursing student who had been dismissed for posting a picture of a human placenta on Facebook.
U.S. District Judge Eric F. Melgren ruled against the college on every legal point it raised.
Doyle Byrnes, 22, will be allowed to take the final exam she missed in the fall and to enroll in the new semester that begins Jan. 19.
Byrnes was one of four students who were dismissed from the nursing program after they had themselves photographed with the placenta on Nov. 10. The college said they could reapply to the program in August.

via kansascity.com

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Wednesday, January 5, 2011

Internet in Medicine: 2000 vs 2010 « ScienceRoll

Whenever I talk about using social media in medicine to doctors, they seem to think there are more cons than pros regarding this issue. Well, I like reminding them about some major differences between 2000 and nowadays.

What would I do if in 2000 Now

I need clinical answer Try to find a collegue who knows it Post a question on Twitter

I want to hear patient story about a specific condition Try to find a patient in my town Read blogs, watch Youtube

I want to be up-to-date Go to the library once a week Use RSS and follow hundreds of journals

I want to work on a manuscript with my team We gather around the table Use Google Docs without geographical limits

Here is what Web, MD looked like in 2000 and what it looks like now:

via scienceroll.com

Think you can ignore social media in your practice and workplace? Maybe. However you could embrace, utilize it and enhance your performance too.

To read the complete article click on the above link:
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Monday, March 21, 2011

Hospitals Missing Opportunities on Facebook: Results of First Ever Study on How Hospitals Use Facebook - MarketWatch

Monday, March 14, 2011

amednews: Social media the latest tool for health care fraud investigators :: Feb. 28, 2011 ... American Medical News

Sunday, March 13, 2011

Hospital confronts social media uprising over care of dying baby - The Globe and Mail

More related to this story

Saturday, March 5, 2011

Patients use Facebook, Twitter, to get health information – The Chart - CNN.com Blogs

Monday, February 28, 2011

Social Networking - Finding Good Healthcare Information on Social Networking sites

Social Media - How to Use Social Media to Choose a Doctor

Wednesday, February 23, 2011

Diabetes Social Networking Web Sites Vary in Quality: MedlinePlus

Friday, February 18, 2011

7 Best Practices For Hospitals and Social Media | Hospital Financial and Business News

Sunday, January 9, 2011

Nursing students suspended for posting placenta picture on Facebook – - Macleans OnCampus

Thursday, January 6, 2011

Judge orders reinstatement for student who posted placenta photo to Facebook - KansasCity.com

Wednesday, January 5, 2011

Internet in Medicine: 2000 vs 2010 « ScienceRoll

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What would I do if	in 2000	Now
I need clinical answer	Try to find a collegue who knows it	Post a question on Twitter
I want to hear patient story about a specific condition	Try to find a patient in my town	Read blogs, watch Youtube
I want to be up-to-date	Go to the library once a week	Use RSS and follow hundreds of journals
I want to work on a manuscript with my team	We gather around the table	Use Google Docs without geographical limits