Tuesday, December 14, 2010

How We Got Started, Sarah Cruz, RN, Little Boots Publishing, Rhode Island (RI) Nursing Entrepreneurs

By some twist of fate, my nursing career has been taken into a new and exciting direction...writing and illustrating storybooks for children.

Three years ago our daughter became a burn injury statistic. She sustained a preventable second-degree burn to her hand just a few days before her first birthday that has since healed. Each year too many children are severely burned by various kitchen appliances or by hot foods prepared in the kitchen. The United States has one of the highest rates of burn injury with the peak incidence occurring among children 1 to 5 years of age.

A few months after the accident, with hopes of possibly preventing other children from the trauma of being burned, I began conducting research, then my husband and I wrote a story about burn injury prevention and safety in the home for infants, toddlers, preschoolers and their parents and caregivers, called Bernie Burn.

Initially, we had submitted our story in manuscript form to some well-known publishers for consideration. After waiting for what seemed to be an eternity, we finally received our responses informing us that…although they liked the story very much, they did not know how to market the book.

Believing that we have a significant contribution to offer in the fight against childhood burn injuries, with our combined talents in January 2004 we decided to move forward and establish our very own publishing company.

Little Boots Publishing celebrates children and their families by offering storybooks with imagination and purpose.

Emphasizing health promotion and safety awareness, we are devoted to presenting storybooks that are fascinating and delightful for children, informative and comprehensive for parents and caregivers, and valuable for professionals.

Bernie Burn became available at the end of April 2004. In addition to working with the public, we’re hoping to work with hospitals, community outreach programs, health and safety promotion programs, burn and injury prevention programs, and preschools, just to name a few.

As a new small business owner, we’ve quickly learned that sacrifice, dedication, skill, and perseverance are essential to be successful …and a little luck goes a long way.

Just starting out, as many new small business owners do, we’ve devoted much time and invested just about all our life’s savings and then some to make this dream a reality.

Right now, we’re filling many roles ourselves, such as research and development, writing, illustrations, editing, graphic art, website design, book design/layout, marketing/promotions, secretary/administrative, accounting, purchasing, distribution, customer service, etc.

We’ve accepted some of the “realities” to owning our own business like taking a large financial risk, working long hours, fewer opportunities to take vacations, and doing other things we enjoy.

For us, the benefits clearly outweigh the “realities”, like personal satisfaction and working in a field we truly enjoy, having complete creative control, being our own boss and making decisions that are crucial to our business’ success or failure. More importantly, working directly with our clients, and having an opportunity to possibly make a difference in the community and the lives of others.

We’re true believers that sometimes things happen for a reason. Looking back though, we never imagined that our daughter’s accident would propel us to write and illustrate a storybook and go so far as to establish our very own publishing company in our efforts to reach children, parents, caregivers and professionals. Three years later…here we are, and we’re just getting started. Wishing everyone a happy, healthy, burn-safe day!

For more information, please contact:

Sarah Cruz, R.N.
Email: Sarah@littlebootspublishing.com
Website: www.littlebootspublishing.com, or call (401)-475-5852.

Nursingentrepreneurs.com is a networking and resource directory for Nurse-Owned businesses and nurses looking for an alternative to working at the bedside.

If you explore the site a bit, you'll find profiles of hundreds of nurse entrepreneurs around the country. We encourage you to browse around, find a business category you are interested in, then contact the nurse directly. We're available for questions as well. This website is Owned-Operated by Andrew Lopez, RN a Medical/Surgical/Telemetry nurse.

Has your Nurse-owned business been written up in the news? Do you send out a newsletter or regular press releases? We'd like to hear about it!

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The #1 question, we've been receiving lately is about Starting A Nursing Agency, resource sites & manuals

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