Showing posts with label Hispanic Preferences. Show all posts
Showing posts with label Hispanic Preferences. Show all posts

Thursday, May 5, 2011

Children hospitalized longer when parents aren't fluent in English - FierceHealthcare

Children hospitalized for infections were more likely to spend more time in the hospital and were less likely to receive home healthcare referrals if their parents or main caregivers had difficulty speaking English, a new study reports in the Archives of Pediatrics and Adolescent Medicine.

In a nine-year study (between 2000 and 2008), nearly 1,300 children whose parents or caregivers were determined to have limited English proficiency were found to have spent at least 60 percent more time in the hospital when compared to children whose parents/caregivers spoke fluently, said study author Michael Levas, MD, and and his colleagues from Children's Mercy Hospitals and Clinics in Kansas City, Mo.

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Overall, most of the parents and caregivers observed by the researchers--nearly 97 percent--were proficient in English. The 3 percent who were not were more likely to be Latino and either uninsured or insured by Medicaid for both comparisons.

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Wednesday, January 5, 2011

Holiday Marketing to Hispanics: Navidad más feliz | The Lipstick Economy

During the holiday season, Hispanic consumers (yes, that means Hispanic women) spend on average $730.30 compared to non-Hispanics’ $683.08, or $47.26 more.  And they even sneak in more purchases for themselves – $141.95 versus $104.46 for non-Hispanics.  This data comes from a BigResearch study on Hispanic holiday spending trends.

Here are some other differences between Hispanics and non-Hispanics:

1.  Hispanics list clothing and accessories as their number one gift this year, versus non-hispanics who prefer gift cards.  Also indexing high among Hispanics are electronics and beauty items.

2.  Quality and customer service are more important in determining where they shop, versus discounts or price; even though 67% say the economy will affect their spending plans this year.  Discount stores are still the number one shopping destination, followed by department stores.

3.  Hispanics are twice as likely to use their smartphone to research a purchase. The Hispanic population is generally younger and 67.6% own a smartphone compared with 57% non-Hispanics.

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