Why Vitaminwater Is Bad For Public Health - Matthew Herper - The Medicine Show - Forbes

Who needs a flu shot when you can have a bottle of flat sugar water spiked with ascorbic acid and food coloring?

At least, that’s the impression that Vitaminwater, made by Coca-Cola’s Glaceau unit, left in one advertisement. The National Consumers League, a 100-year-old advocacy group, sent a formal complaint about Vitaminwater’s ads to the Federal Trade Commission last week. The NCL also complained about a Vitaminwater TV spot, and about the slogans on the company’s bottles, which declare that “vitamins + water = all you need.” I’ve included both advertisements in this story for reference.

Courtesy National Consumers League

“Discouraging members of the public from getting a flu shot as recommended by government health authorities is not only deceptive, but dangerous,” writes Sally Greenberg, the NCL’s executive director. “The Centers for Disease Control and Prevention (CDC), and other public health agencies, have recommended that many Americans get a vaccination to protect them from contracting the flu.”

via blogs.forbes.com

Any questions, please drop me a line.
Click on the forbes link for the full article.

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