Showing posts with label Consumer Support. Show all posts
Showing posts with label Consumer Support. Show all posts

Thursday, May 5, 2011

The Medical Quack: HealthGrades And Other MD Rating and Referral Sites List “Dead Doctors” on Their MD Information Pages And Even Include the Insurance Plans the “Dead Doctors” Honor

This just goes to show you can’t really believe every thing you read on the web.  I came across this by accident when doing some searches relative to the Medical Quack.  I went to an obgyn doctor for many years and was very happy with her and would still be a patient today except for the fact that she unfortunately passed away from breast cancer. 

image[4]

These sites are supposed to “rate and “help” people but I am not convinced how valuable they are when I see my former physician who has been dead for around 6 years still listed and according to the site, she takes HealthNet.  You can read on the site about the focus on helping hospitals with marketing and other software and management areas of business.  I guess they are too busy marketing to look for a little bit of accuracy here with the physicians they provide information for.  Marketing captures all today.  I did call her old phone number out of curiosity and it said it had been disconnected so goodness forbid that phone number being given out to anyone else here, they would kill the phone company with all the wrong numbers due to a listing as such.

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Sincerely,

Andrew Lopez, RN
Nursefriendly, Inc. A New Jersey Corporation.
38 Tattersall Drive, Mantua New Jersey 08051
http://www.nursefriendly.com info@nursefriendly.com ICQ #6116137
856-415-9617, (fax) 415-9618

150,000 + Nurse-Reviewed & Approved Nursing Links

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http://www.nursingexperts.com

Sunday, April 24, 2011

Product Defects, Manufacturer's Liability, Legal Nurse Consultants, Law Resources

New!

Carol J. Rhodes RN, LNC, Medical-Legal Remedies Inc (MLR):"Medical-Legal Remedies Inc (MLR) provides medical-legal Litigation Support Services for Legal Professionals that include Legal Nurse Consulting, Paralegal Litigation Support, a Medical Information Service called Virtual Legal Nurse and Medical Expert Referral Service for Attorneys, Insurance Companies, Hospital Risk Managers, Government, and Claims Management. MLR MLR's Paralegal Staff and Legal Nurse work together as a team to assist our legal clients with comprehensive medical-legal litigation issues and are committed to serve clients by offering our extensive experience and expertise to provide specialized high quality medical-legal litigation support services. By utilizing Medical-Legal Remedies Inc Paralegal/Legal Nurse Team allows the litigator to control costs and increase revenues while securing the competitive advantage with superior work products. So whether your firm or company needs a Paralegal, a Legal Nurse, or both - MLR will assist your firm or company with any medical-legal litigation case project."
Carol J. Rhodes RN, LNC
14286-19 Beach Blvd. #248
Jacksonville, FL 32250
(904) 223-3969
Carol@JaxLegalNurse.com or Carol@VirtualLegalNurse.com
LinkedIn: http://www.linkedin.com/pub/carol-j-rhodes/30/81b/685
http://www.jaxparalegal.com/

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Legal Nurse Consultants Specializing in Product Defects, Manufacturer's Liability issues:

Rhonda K. Alfredson RN CLNC CRRN CCM COHN, Georgia Legal Nurse Consultants:"Discovery Partners provides a multitude of comprehensive nurse consulting services to attorneys, small and large businesses, and insurance companies. Services include Legal Nurse Consulting (med. mal, PI, WC, toxic torts, fraud, soc. security, PL, criminal, gen. negligence) , Disability and Workers' Compensation Case Management, Hearing Conservation Program Consultation and Administration, Ergonomics Consultations, Occupational Health Services Consultation, Medical/Health Related Educational offerings, as well as other consultative and support services."
P.O. Box 555
Conyers, Georgia 30012
Phone number: 770-602-4531
http://www.nursingentrepreneurs.com/dpclnc

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M. Fay Bacher, Legal Advantage Services:"It is our commitment that LNC Advantage Services will provide objective and comprehensive Legal Nurse Consulting Services for personal injury, workers compensation, negligence, malpractice, fraud, product liability, and elder issues cases to individuals, plaintiff and defense attorneys, insurance carriers, private employers, government agencies and healthcare facilities."
http://www.nursingexperts.com/fbacher/

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Louise Cardillo, R.N. B.S., Cardillo Consultants:"Legal Nurse Consulting firm for ten years. I am a strong liason between attorney's, clients and experts. The strength of all cases is in meticulous attention to detail of medical records and choosing the appropriate expert. This aspect of consulting will bring your cases to closure with damages often above expectation. Experience in this field is critical to the success of working with a Legal Nurse Consultant. In addition, the nurse must have a strong clinical foundation and education.
1190 Honeoye Falls 5 Points Rd.
Honeoye Falls, New York 14472
E-Mail: louLNC@frontiernet.net
http://www.nursingexperts.com/cardillo/

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Lisa Desimon R.N, D.C, CLNC, Illinois Nurse Entrepreneurs:"Certified Legal Nurse Consultant business, serving as a consulting expert and testifying expert on a variety of medical/legal issues/cases."
7358 Timberwolf Trail
Fairview Heights, Illinois 62208
http://www.nursingentrepreneurs.com/desimon

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Deborah Hafernick, RN, CLNC, Hafernick Legal-Nurse Consulting, Texas Legal Nursing Consultants:"Medical-legal consulting practice in Houston, Texas, specialing in evaluating cases for merit and interpretation of the medical record for both plaintiff and defense attorneys to help them save money by organizing their cases faster and win because they understand them. Also research and provide medical literature/standards of care for issues that support their case. Testifying expert identification and location, demonstrative evidence development, etc."
Specialty Areas: Cardiac Cathetherization Lab, Medical Malpractice, Nursing Education, Personal Injury, Product Liability, Social Security Disability Claims, Toxic Torts, Workers Compensation
http://www.nursingexperts.com/hafernick

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Angela Halley RN, BSN, CLNC, River View Legal Nurse Consulting:"We specialize in providing legal nurse consulting services to attorneys (plaintiff and defense), insurance companies, workman's compensation firms, and individual institutions for risk management services. Our firm has over 20 years of nursing experience in psychiatric, labor and delivery, pulmonary, neurology, medical/surgical nursing, and many areas of nursing management. River View Legal Nurse Consultants provides a time efficient and cost effective answer to your legal nurse consulting needs."
64 Deenie Dr
Bidwell, Ohio 45614
Phone number: 740-245-9891, Fax number: 740-245-0153
E-Mail: angelahalleyrn@wmconnect.com
http://www.legalnursingconsultant.org/halley

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Darlene Norton, RN, CLNC, Verum Dictum, Inc., Michigan Legal Nurse Consultants:"Legal Nurse Consulting in the areas of: Medical Malpractice, Personal Injury, Toxic Tort and Environmental, Criminal, Products Liability and Class Action Suits."
964 Sugarbush Lane Beulah, Michigan 49617

Contact person: Darleen Norton, President
Phone number: (231) 590-3123
E-mail Address: NurseNorton@hotmail.com
http://www.legalnursingconsultant.org/norton

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Maureen Richards, RN, MS, CCRN, CHPN, CLNC, Florida Legal Nurse Consultants:"Maureen Richards & Associates, Inc. offers Certified Legal Nurse Consulting services to organizations in need of medical records review, interpretation or analysis. We offer services for plaintiff as well as defense.
821 Overbrook Dr.
Fort Walton Beach
Florida 32547
Phone number: 850-863-9913, Fax number: 850-863-8413
http://www.legalnursingconsultant.org/richards

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Pam Steinacher, RN, LNC, Illinois Legal Nurse Consultants:"Assist plaintiff and defense attorneys with injury-related cases by reviewing for merit, standards of care, duty, breach of duty, causation and damages. Location of appropriate experts, medical literature research, IME's where appropriate, assist with demonstrative evidence, deposition questions and interrogatories. Screen records for missing records or tampering; assist in any way that is deemed necessary and appropriate to win cases."
http://www.legalnursingconsultant.org/steinacher
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DEFECTIVE PRODUCTS, Bonina & Bonina, PC:"When people buy or use products, they expect them to be safe. In fact, manufacturers, distributors and sellers of products have a duty both make products safe and to warn users of the product of any potential dangers. Unfortunately, many products are put on the market which are unsafe and can cause serious injury to people using them. The Med Law team has a complex litigation unit that deals with cases where people have been catastrophically injured as a result of defective products. We have successfully represented people injured in vehicle rollover accidents caused by their vehicles being top-heavy, people who were ejected from their vehicles due to faulty seatbacks, cases involving defective machinery, defective meat cutters, defective punch presses and defective seatbelts, as well as cases involving household objects like lounge chairs and step ladders."
16 Court Street · Suite 1800 · Brooklyn, NY 11241
TOLL FREE 1-888-MED-LAW1
http://www.medlaw1.com/defective_products.asp

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Limiting Your Liability, Entrepreneurmag.com:"What happens if you sell a product with a dangerous defect? Q: Who is ultimately responsible in the event someone uses our product and then tries to file a claim for injury, misuse, accidents and so on? If we get liability insurance, include disclaimers on our Web site and provide warnings on the product itself, are we still potentially liable?"
http://www.entrepreneur.com/Your_Business/YB_SegArticle/0,4621,301272,00.html

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Product Liability: Manufacturing Defects vs. Design Defects, Findlaw.com:"Introduction: When a product injures someone, a court will ask the same sort of questions you would: How did the injury happen? Was there something wrong with the product? How badly was the person injured? Although these questions seem simple, the answers can be surprisingly complex. Courts faced with the question "was there something wrong with the product?" use two general theories to analyze the facts surrounding the injury: products liability (sometimes referred to as strict products liability) and negligence. To some extent these theories overlap or blend but the basic difference is that products liability focuses primarily on the product itself while negligence focuses on the manufacturer, seller or distributor's conduct as well as the product. Both theories look at what was wrong or defective in the product."
http://library.lp.findlaw.com/articles/file/articles/djb/djb000001/title/subject/topic/injury%20%20tort%20law_products%20liability/filename/injurytortlaw_2_156

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Product Liability Prevention and Evaluation, Insurance Claims Consultants:"Insurance Claims Consultants is a Third Party CONSULTING FIRM That inspects AND CERTIFIES your product for proper labeling and defects. There is the simple choice when your company wants to reduce product liability exposure. Consider the technological approach with ICC. The experts in Administrative Claims."
http://www.insuranceclaimsconsult.com/product_liab.htm

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Product liability answers from PritzkerLaw.com:"Pritzker Ruohonen & Associates is one of the leading product liability law firms. A product is "defective" if an ordinary user or consumer could not have anticipated the danger the product created. The defect may be caused by the way the product was manufactured, assembled, inspected, packaged or tested. From a practical standpoint, that means you have to ask these questions about the product that caused your injury."
Pritzker Ruohonen & Associates 4520 Multifoods Tower 33 South 6th Street Minneapolis, MN 55402 Tel. 612.338.0202 1.888.377.8900 fhp@pritzkerlaw.com http://www.pritzkerlaw.com/product_liability/product_liability_answers.htm

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A Viable Product vs. The Legal System, Scientific Advisory Services, Ltd:"In the United States, the most litigious country in the world, a products liability action may be brought, under state law, for express or implied breach of warranty, misrepresentation and negligence. Under the theory of strict liability, a lawsuit may be initiated on the grounds of manufacturing and design defects as well as poor and inadequate warning instructions. The best defensive strategy for a company to avoid becoming involved in any of the above is to manufacture the safest product possible within parameters of economic feasibility. If said manufacturer can vouch for safety factors in the design, production, testing, inspection and evaluation of its product as well as attentiveness to consumer complaints, it will be more likely to avoid litigation or at least be able to prevail in the courtroom. This paper will discuss the creation of a potentially safe product: the protocol involved in the development, prototype testing, engineering evaluation, hazard analysis, and the production of warnings and instructions. It will also emphasize the factors necessary to keep a company from becoming entangled in the legal system so that it can spend more money on product improvement, product safety and viability."
Scientific Advisory Services, Ltd.
USA office
3 Baker Hill Road Great Neck, Long Island New York 11023
Tel.: 516-482-5374 Fax: 516-482-1231
E-mail: cjabraham1@aol.com
http://www.scientificadvisory.com/viable.html

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How Strict is Your Liability? Risk Review Online:"Did you know your company could be sued if a customer is injured while using a product you manufacture, even if he or she used the product incorrectly or didn't follow directions? According to the legal doctrine of strict liability, your company could be held responsible even if there is no evidence of corporate negligence. In today's litigious society, manufacturers risk losing substantial sums in compensatory and punitive damages resulting from product-related accident and injury claims."
http://www.libertyink.com/Images/nl_samples/riskrev_9_2/riskrev.html

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Product Liability: Preventing Deaths From Tire Explosions Caused By Known Design Defects By Richard Alexander:"It is a strong but true statement that tires are designed to explode when being installed on wheels and for that reason, every tire explosion that occurs during the installation process, whether a passenger or light truck tire, is predictable and preventable result of a known design defect. This design defect has been known since 1955 when Firestone engineers publicly confirmed that the failure of the bead during mounting of the tire commonly occurs in a predictable location and recommended a simple method to avoid failure."
http://consumerlawpage.com/article/proving.shtml

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Product Liability, Weitz & Luxenberg:"If you have been injured, or you know someone you know has been hurt or killed by a defective product, Weitz & Luxenberg can help you. Manufacturers have a duty to design and manufacture products that are safe for their consumers to use. They are also required to alert consumers of any potential problems related to their product. When a manufacturer creates an unsafe product, or when they fail to warn consumers that their products might be dangerous, people may suffer as a result. If you have been exposed to a dangerous product, such as a defective automobile, motorcycle, toy, or medicine, and you have been injured, you may be eligible for significant financial compensation. Weitz & Luxenberg is one of America's foremost mass tort/products liability law firms, and has achieved prominence in many national litigations. The firm is currently representing thousands of individuals with their Asbestos, Propulsid, Rezulin, Baycol, and other products liability and personal injury claims. With over 50 attorneys and 250 support professionals on staff, Weitz & Luxenberg is eminently qualified to provide you with the best possible legal representation."
180 Maiden Lane · New York, NY 10038
1(888)411-LAWS e-mail: dkufeld@weitzlux.com
http://www.weitzlux.com/practice_area/product.asp

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Prepaid Legal Services: There are many matters that you encounter on a daily basis which have a legal aspect, for instance, motor vehicle accidents and other types of injury claims, estate planning, probate and estate administration, matters pertaining to employment, sale or purchase of real estate, consumer transactions, auto repairs and sales, family and juvenile law, landlord/tenant issues, insurance matters, business, bankruptcy, tax and workers compensation. Literally, everything we do today touches upon the law in one way or another. With Prepaid Legal, you'll receive unlimited phone conversation/consultations on any legal matter at no additional cost.

The Uniform Resource Locator (URL) or Internet Street Address of this page is
http://www.legalnursingconsultant.org/legal.nurse.consultants.lnc/product.def...

Send comments and mail to Andrew Lopez, RN

Last updated by Andrew Lopez, RN on Monday, January 31, 2011

Click on the "via" link for the rest of the article.

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******************************************************

Sincerely,

Andrew Lopez, RN
Nursefriendly, Inc. A New Jersey Corporation.
38 Tattersall Drive, Mantua New Jersey 08051
http://www.nursefriendly.com info@nursefriendly.com ICQ #6116137
856-415-9617, (fax) 415-9618

150,000 + Nurse-Reviewed & Approved Nursing Links

http://www.4nursing.com
http://www.legalnursingconsultant.com
http://www.nursinghumor.com
http://www.nursefriendly.com
http://www.nursingcasestudy.com
http://www.nursingentrepreneurs.com
http://www.nursingexperts.com

Medicare Hospital Compare Quality of Care (Thanks @TheresaBrown)

Medicare.gov>Hospital Compare Home

Hospital Compare

Where do you want to find a hospital?

Search Information



e.g. 10009 or New York, NY

Search type

[What is Search Type? ? - Opens in a new window]







Hospital Spotlight


In the future, Hospital Compare will have new information about Hospital Acquired Conditions.

Medicare releases new data on Hospital Acquired Conditions. Click here for more information.


You can now visit Medicare's Hospital Value Based Purchasing Program page and learn more about potential future measures.

Data Last Updated: April 11, 2011

Click on the "via" link to read the full article.

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******************************************************

Sincerely,

Andrew Lopez, RN
Nursefriendly, Inc. A New Jersey Corporation.
38 Tattersall Drive, Mantua New Jersey 08051
http://www.nursefriendly.com info@nursefriendly.com ICQ #6116137
856-415-9617, (fax) 415-9618

150,000 + Nurse-Reviewed & Approved Nursing Links

http://www.4nursing.com
http://www.inspirationalnursing.com
http://www.legalnursingconsultant.com
http://www.nursinghumor.com
http://www.nursefriendly.com
http://www.nursingcasestudy.com
http://www.nursingentrepreneurs.com
http://www.nursingexperts.com

Friday, April 22, 2011

Campbell’s Soup Has a Math Problem | Fooducate

Here’s an interesting read from the Consumerist Blog. Several moms from New Jersey are suing Campbell’s for misleading labeling.

You’d think that the soup on the right has 25% less sodium than the one on the left, but in fact, they both have 480mg. So why the big bold statement? If you read the fine print, you’ll realize that this is 25% less than other regular soups.

To Campbell’s credit, they have been reducing sodium in their soups in the past few years and plan to continue reductions.

But stating “25% Less Sodium” or “30% more fiber” in bold text and then adding a tiny qualifier at the bottom “compared to regular” is the kind of sleazy behavior we all hate as consumers.

And 480mg of sodium is still quite a high count for a single cup of soup.

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******************************************************

Sincerely,

Andrew Lopez, RN
Nursefriendly, Inc. A New Jersey Corporation.
38 Tattersall Drive, Mantua New Jersey 08051
http://www.nursefriendly.com info@nursefriendly.com ICQ #6116137
856-415-9617, (fax) 415-9618

150,000 + Nurse-Reviewed & Approved Nursing Links

http://www.4nursing.com
http://www.inspirationalnursing.com
http://www.legalnursingconsultant.com
http://www.nursinghumor.com
http://www.nursefriendly.com
http://www.nursingcasestudy.com
http://www.nursingentrepreneurs.com
http://www.nursingexperts.com

Monday, April 18, 2011

Spinal Injury Recovery Foundation - Home

The Need for Spinal Injury Recovery Foundation

A family never plans on having a member severely injure their spine. While in intensive care, families face the extreme shock of suddenly having to arrange for long-term rehabilitation and around-the-clock care for their loved one. In Las Vegas, these families currently have little or no resources available to guide them through a myriad of crucial decisions that will impact the outcome of their loved one's long-term recovery.

Founder's Story

No one knows this better than Scott Frost, founder of SIRF, father, fiancé, loving son and entrepreneur. On May 10, 2009, Scott was injured in an off-road dirt bike accident that damaged his spinal cord and left him paralyzed from the neck down. What started as a day of fun in the hills south of Henderson Executive Airport turned into a near-fatal chain of events. [Read Scott's complete story here.]

SIRF's Origin

During the 70 days Scott spent in Las Vegas' Desert Canyon Rehabilitation Hospital, he watched other patients who didn't have the help of friends and family like he had. Many had given up hope for their futures. "It made me furious that this could happen in this day and age." I don't want anyone to have to go through the hopelessness of being so alone and distraught. I was surrounded by loved ones. I can't imagine if I hadn't had that.

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******************************************************

Sincerely,

Andrew Lopez, RN
Nursefriendly, Inc. A New Jersey Corporation.
38 Tattersall Drive, Mantua New Jersey 08051
http://www.nursefriendly.com info@nursefriendly.com ICQ #6116137
856-415-9617, (fax) 415-9618

150,000 + Nurse-Reviewed & Approved Nursing Links

http://www.4nursing.com
http://www.legalnursingconsultant.com
http://www.nursinghumor.com
http://www.nursefriendly.com
http://www.nursingcasestudy.com
http://www.nursingentrepreneurs.com
http://www.nursingexperts.com

Friday, March 11, 2011

FDA takes over Johnson & Johnson's Tylenol plants - Mar. 10, 2011

The government is taking over three Tylenol plants following a blizzard of drug recalls and a Food and Drug Administration criminal investigation into safety issues at the factories.

The FDA and the Justice Department on Thursday took action against McNeil PPC and two of its executives -- its vice president of quality and its vice president of operations for over-the-counter products -- for failing to comply with federally-mandated manufacturing practice.

McNeil, a division of Johnson & Johnson (JNJ, Fortune 500), said it had agreed to put its plants -- one in Las Piedras, Puerto Rico, one in Fort Washington, Pa. and one in Lancaster, Pa., under FDA supervision.

The agreement, known as a "consent decree," is subject to approval by a federal judge in Pennsylvania.

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http://nursingentrepreneurs.ning.com/

StumbleUpon,
http://www.nursefriendly.com/stumbleupon
******************************************************

Sincerely,

Andrew Lopez, RN
Nursefriendly, Inc. A New Jersey Corporation.
38 Tattersall Drive, Mantua New Jersey 08051
http://www.nursefriendly.com info@nursefriendly.com ICQ #6116137
856-415-9617, (fax) 415-9618

150,000 + Nurse-Reviewed & Approved Nursing Links

http://www.4nursing.com
http://www.legalnursingconsultant.com
http://www.nursinghumor.com
http://www.nursefriendly.com
http://www.nursingcasestudy.com
http://www.nursingentrepreneurs.com
http://www.nursingexperts.com

Tuesday, March 1, 2011

Helping Patients Understand Their Medical Treatment - Kaiser Health News

An elderly woman sent home from the hospital develops a life-threatening infection because she doesn't understand the warning signs listed in the discharge instructions. A man flummoxed by an intake form in a doctor's office reflexively writes "no" to every question because he doesn't understand what is being asked. A young mother pours a drug that is supposed to be taken by mouth into her baby's ear, perforating the eardrum. And a man in his 70s preparing for his first colonoscopy uses a suppository as directed, but without first removing it from the foil packet.

Each of these examples provided by health-care workers or patient advocates illustrates one of the most pervasive and under-recognized problems in medicine: Americans' alarmingly low levels of health literacy — the ability to obtain, understand and use health information.

Translating Medical Jargon

Some technical terms and what they mean in plain English:

  • "myocardial infarction" (heart attack)
  • "hyperlipidemia" (high cholesterol)
  • "febrile" (feverish)

A 2006 study by the U.S. Department of Education found that 36 percent of adults have only basic or below-basic skills for dealing with health material. This means that 90 million Americans can understand discharge instructions written only at a fifth-grade level or lower. About 52 percent had intermediate skills: They could figure out what time a medication should be taken if the label says "take two hours after eating," while the remaining 12 percent were deemed proficient because they could search a complex document and find the information necessary to define a medical term.

Click on the "via" link for the rest of the article.

--

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******************************************************

Sincerely,

Andrew Lopez, RN
Nursefriendly, Inc. A New Jersey Corporation.
38 Tattersall Drive, Mantua New Jersey 08051
http://www.nursefriendly.com info@nursefriendly.com ICQ #6116137
856-415-9617, (fax) 415-9618

150,000 + Nurse-Reviewed & Approved Nursing Links

http://www.4nursing.com
http://www.legalnursingconsultant.com
http://www.nursinghumor.com
http://www.nursefriendly.com
http://www.nursingcasestudy.com
http://www.nursingentrepreneurs.com
http://www.nursingexperts.com

Monday, February 28, 2011

Fast response crucial in outbreaks of food-borne illness, study finds - USATODAY.com

Nearly three years after a nationwide salmonella outbreak that sickened about 1,500 people and claimed two lives, U.S. epidemiologists have learned that speed is of the essence in identifying sources of food contamination and preventing further infection.

    But speed requires resources that cost money and, as an editorial accompanying the paper in the Feb. 23 online issue of the
New England Journal of Medicine points out, funds may not be forthcoming.

Although the recently signed Food Safety Modernization Act could help the U.S. Food and Drug Administration respond better to outbreaks of food-borne illness, the reality is that Congress still needs to authorize the money, the editorial stated.

Click on the "via" link for the rest of the article.

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Wednesday, February 9, 2011

Why Vitaminwater Is Bad For Public Health - Matthew Herper - The Medicine Show - Forbes

Who needs a flu shot when you can have a bottle of flat sugar water spiked with ascorbic acid and food coloring?

At least, that’s the impression that Vitaminwater, made by Coca-Cola’s Glaceau unit, left in one advertisement. The National Consumers League, a 100-year-old advocacy group, sent a formal complaint about Vitaminwater’s ads to the Federal Trade Commission last week. The NCL also complained about a Vitaminwater TV spot, and about the slogans on the company’s bottles, which declare that “vitamins + water = all you need.” I’ve included both advertisements in this story for reference.

Courtesy National Consumers League

“Discouraging members of the public from getting a flu shot as recommended by government health authorities is not only deceptive, but dangerous,” writes Sally Greenberg, the NCL’s executive director. “The Centers for Disease Control and Prevention (CDC), and other public health agencies, have recommended that many Americans get a vaccination to protect them from contracting the flu.”

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Click on the forbes link for the full article.

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Friday, February 4, 2011

Reader's Digest Partners With OrganizedWisdom to Close the "Online Health Gap"

OrganizedWisdom, an expert-driven platform for health and wellness, and Reader's Digest, the world's largest global editorial brand whose name is synonymous with "getting to the heart of the matter," today announced a partnership aimed at improving consumers' search for health information. Under the agreement, OrganizedWisdom will power a new search-driven, consumer-facing health program that will aggregate, organize and promote high-quality Web resources, medical journal articles, and other vetted health content shared online to give millions of people the right information at the right time.

"Our goal is to do everything we can to close the 'Online Health Gap' -- the scary space that exists between a doctor visit and the Internet, where people are left alone with an empty search box and millions of computer-generated results," explains Steven Krein, CEO of OrganizedWisdom. "By partnering with trusted content curators like Reader's Digest, we can help elevate the standard of care as we guide millions of people to discover valuable health information contributed by experts."

In addition to search, consumers will also be able to access the program's content at OrganizedWisdom.com and at the newly relaunched RD.com, now known as the Reader's Digest Version. The program will also consist of additional online and offline initiatives, including inserts in print editions of Reader's Digest and pamphlets distributed to up to 300,000 doctor waiting rooms. Multiplatform sponsorship opportunities enable health marketers to interact meaningfully with consumers at the most critical moment -- during their search for information.

"This is a year of tremendous growth and innovation for the Reader's Digest brand with a return to our roots as expert content curator and the launch of a range of new, digitally-driven products, ensuring that consumers can experience Reader's Digest however they choose," said Dan Lagani, President of Reader's Digest Media. "The partnership with OrganizedWisdom extends our ability to deliver trusted, time-saving insights beyond the Reader's Digest Version website and mobile platforms."

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