by Richard Meyer
Content drives conversations. Conversation engages your customers.
Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for your business, with an ability to stir up interest, further engagement, and invite connections. Why hasn’t the healthcare industry focused more on better content that drives engagement and creates trust?
Creating and sharing relevant, valuable information that attracts people to you and creates trust, credibility, and authority for your brand and that ultimately converts visitors and browsers into patients. The one who has the more engaging content wins, because frequent and regular contact builds a relationship. Yet 99% of most content on drug websites is boring, hard to read and overly promotional. What we have here is a classic example of failure to communicate.
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