Creating and sharing great content builds authority for your brand, KevinMD.com

by Richard Meyer

Content drives conversations. Conversation engages your customers.

Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for your business, with an ability to stir up interest, further engagement, and invite connections.  Why hasn’t the healthcare industry focused more on better content that drives engagement and creates trust?

Creating and sharing relevant, valuable information that attracts people to you and creates trust, credibility, and authority for your brand and that ultimately converts visitors and browsers into patients. The one who has the more engaging content wins, because frequent and regular contact builds a relationship.  Yet 99% of most content on drug websites is boring, hard to read and overly promotional.  What we have here is a classic example of failure to communicate.

via kevinmd.com

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Sick doctors who work are doing more harm to their patients than good

Doctors: if you’re sick, don’t go to work.

The stereotype of doctors is that they go to work, despite whatever symptoms ail them. Calling in sick places strain on colleagues. Especially in residency, where team members are expected to pick up the slack.

In a recent column, the New York Times’ Pauline Chen discusses the image of self-sacrifice that a sick doctor going to work portrays:

Hacking, febrile or racked with the sequelae of chronic illnesses, doctors who are sick have continued for generations to see their patients. Although published reports for over a decade have linked patient illnesses like the flu, whooping cough and resistant bacterial infections to sick health care workers, as many as 80 percent of physicians continue to work through their own ailments, even though they would have excused patients in the same condition.

In today’s age of H1N1 influenza and other assorted public health worries, presenteeism is being looked at. Interestingly,

researchers in the business world have begun to question this assumption. Instead of focusing on problems incurred by absenteeism, these researchers have analyzed the impact of what’s been called presenteeism, or working despite being ill. And it turns out, at least in early studies, that those employees who choose to go to work sick are expensive. Presenteeism costs companies more than $150 billion a year in lost worker productivity.

via kevinmd.com

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